World leader in sustainable paper and packaging, Smurfit Westrock will be present at ALL4PACK EMBALLAGE PARIS.

PUBLISHING DATE

To find out what exhibitors are offering at ALL4PACK EMBALLAGE PARIS 2024, the team met Mickael Hardiviller, Box on Demand Marketing Manager at Smurfit Westrock. Back to this interview

What offers are you exhibiting at ALL4PACK EMBALLAGE PARIS 2024?
In partnership with Panotec, a machine manufacturer specialising in the production of made-to-measure cardboard packaging, our stand will be showcasing a speciality product : ZZ cardboard. Our aim is to differentiate ourselves from some of the generalist products on offer at the show and to highlight this part of our offering. This speciality of corrugated board is now attracting increasing interest thanks to mechanisation.

Why did you decide to exhibit at ALL4PACK EMBALLAGE PARIS?
We’ve been sharing a stand with Panotec for a number of times now, to show that we complement each other in the market. Exhibiting at this key event for the packaging and intralogistics industry gives us a number of advantages. Firstly, it allows us to promote our ZZ cardboard offer at national level, as well as the associated mechanisation offer. In fact, we’re currently receiving a huge number of requests to reduce the Empty Rate in logistics, and this solution is the perfect answer. With a view to optimising our time, ALL4PACK EMBALLAGE PARIS is a unique opportunity to bring our customers and prospects together in one place to meet them physically. This meeting point will enable us to make progress on certain issues directly at the show. Overall, the show will raise the profile of this niche product.

What do you expect from this participation?
Obviously, we’re hoping to get a lot of visitors to our stand, so that as many industry professionals as possible can get to know our product. The aim is to build up a real network of quality contacts who are genuinely interested in what we have to offer, which could then lead to concrete projects. For several years now, we’ve been seeing an acceleration in the market for ZZ board and the machines associated with it. We hope that the ALL4PACK EMBALLAGE PARIS exhibition will help us to build on this momentum.

For more news, click here. News – ALL4PACK Emballage Paris


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