Avery Dennison announces the launch of four new labelling papers made from recycled content and alternative fibres, targeting the premium segment.

Aimed at a variety of markets including wines and spirits, craft drinks, gastronomy, beauty and fragrances, these products are available in the EMENA region (Europe, Middle East and North Africa). This launch is in response to industry regulations, corporate environmental policies and consumer demand for sustainable packaging and labelling solutions.

A reduced ecological footprint

The new range includes three papers made from 100% recycled fibre and one made from hemp fibre. Fasson Paper Black and Fasson Martele Black are black, uncoated papers designed to offer a visually striking appearance, eliminating white edge problems and the bleeding effect of inks in ice buckets. They promise excellent printability and compatibility with finishes. Fasson Martele White, also made from recycled fibres, will offer the same textured finish and will be available later this year. All guarantee easy integration and a sophisticated appearance for top-of-the-range products.

Innovation through hemp fibres

The hemp fibre used in Fasson Hemp is a sustainable alternative to traditional paper. Sourced from France and Germany, hemp lends a natural, voluminous texture to labels, ideal for luxury organic products. With its Sustainable ADvantage portfolio, Avery Dennison offers a variety of recycled options and an AD Circular coating recycling programme, supported by the Carbon Trust Footprint reporting tool, enabling brands to minimise their environmental impact and move towards a circular economy.

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