Strong, stretchable and smooth: discover Ad/Vantage Smooth Brown Semi Stretch, the new kraft paper from the Mondi Group, exhibiting at ALLFORPACK EMBALLAGE PARIS.

Mondi, a globally recognised player in the field of sustainable packaging and paper solutions and exhibitor at ALLFORPACK EMBALLAGE PARIS, is expanding its portfolio with the launch of Ad/Vantage Smooth Brown Semi Extensible. This new kraft paper stands out thanks to its unique combination of high mechanical strength, controlled stretchability and high puncture resistance, opening up new possibilities for industrial and consumer applications. ‘Ad/Vantage Smooth Brown Semi Extensible fills a clear gap in the market by combining excellent convertibility and high strength with smoothness that facilitates coating in a single paper,’ notes Sabrina Klösch, member of Mondi’s technical sales department.

Designed to meet the growing demands of the packaging industry, this paper combines performance and versatility. Its design ensures reliable product protection, efficient conversion on production lines and superior printability. Unlike natural brown papers, whose rougher texture limits graphic possibilities, its smooth, calendered surface delivers sharp, precise printing results and excellent adhesion to coatings.

Ad/Vantage Smooth Brown Semi Extensible has been designed as a high-performance base material. It is ideal for coating, heat sealing and other advanced conversion processes and is particularly suitable for form-fill-and-seal (FFS) packaging, which is widely used to protect heavy or sensitive items (toys, dry foodstuffs, spare parts, building materials, etc.).

Beyond its technical performance, Mondi also highlights the environmental commitment associated with this paper. Made from virgin fibres from responsible sources, certified by PEFC or FSC, Ad/Vantage Smooth Brown Semi Extensible is fully recyclable in the European Union’s paper industry. Its recyclability has been validated by the CEPI’s 4EG protocol, guaranteeing its compliance with the industry’s most stringent standards.

Another major advantage is that this paper has been designed for use directly on existing conversion and filling lines, without the need for complex adaptations. Converters therefore benefit from an efficient, recyclable and technologically advanced roll material that can be easily integrated into a wide range of packaging solutions.

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