Liftop: new visual identity

PUBLISHING DATE

The supplier of ergonomic solutions designed to optimise the handling of heavy and repetitive loads has unveiled its new visual identity and logo

Exhibiting at ALL4PACK EMBALLAGE PARIS, Liftop is asserting its values through a new visual identity designed to better represent the group’s four major objectives: enhancing safety, preventing musculoskeletal disorders (MSDs) and improving operator comfort.

Reflecting our values

In the press release accompanying the change, Liftop details the reasons that led the group to adopt this new visual identity, symbolised by the new logo: ‘ This logo, written in capitals, is easy to read and has a strong impact. We’ve kept the red colour for the F that characterises us and a more modern blue-grey, representing the industrial side, a guarantee of quality. The bar at the top of the letter F stands out and is reminiscent of lifting equipment and our business. The curve of the F symbolises Liftop’s mission, which is to help operators lift loads. The stability of the logo also reflects our values: Commitment, Humanity, Proximity and Respect. These values are the pillars of Liftop’s strategy.

We are convinced that this strategic evolution will contribute to improving our joint efficiency, and will enable us to meet together the future challenges that Liftop has set itself as a roadmap ‘ commented Frédéric Belamy, CEO of Liftop.

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