Beauty and hygiene: The market at one with eco-design

Eco-design in the beauty and hygiene sector is both a challenge and a business strategy for a market with a global pro-environmental approach

The beauty and hygiene sector pays particular attention to the appearance of the user, as well as to the cosmetic product itself, and to the packaging promoted by the brand. In this universe, the numbers are growing by leaps and bounds, as is the growing interest of consumers in their appearance.

In 2022, the beauty and hygiene market will be worth more than 564 billion euros in sales worldwide, with a growth rate of nearly 5%. Indeed, forecasts promise an annual growth rate of 4.76% (CAGR 2022-2026).

Eco-design at the heart of cosmetic packaging

During the 2022 edition of the ALL4PACK Emballage Paris trade show, professionals from the beauty and hygiene sector stood out for their innovation and eco-design in their market. Reduction in the use of plastic in favour of PET or R-PET for Acti Pack bottles, global eco-design of the bottle and cap combo for the ISIL range, or new-generation packaging that is 100% of plant origin and comes from a local crop for Embelium.

Take a look at the latest cosmetic packaging innovations presented at the ALL4PACK Emballage Paris 2022 edition.

Acti Pack: all about PET and R-PET

Acti Pack gamme de produits PET
New PET containers presented at ALL4PACK Emballage Paris | Acti Pack

For over 30 years, Acti Pack has specialised in polyethylene terephthalate (PET) and recycled PET, or R-PET, jars and bottles. This choice of sustainable packaging in a responsible economy has been the backbone of the company’s standard and custom packaging solutions.

Isil: light and discreet capsule

Credit: Acti Pack

A brand new “Isil” range that lives up to its name: the definition of “discrete” in Basque. A search for discretion that is reflected in a combined bottle neck and cap that are flatter, thinner and lighter. A range resulting from an eco-design study with the aim of reducing the weight of the bottle/capsule ratio, thanks to this all-in-one system.

100% recyclable packaging, guaranteeing tamper-evidence and optimal safety when the product is first opened,
compatible with the ISTA-6-Amazon standard.

100% recyclable packaging, guaranteeing tamper-evidence and optimal safety when the product is first opened,
compatible with the ISTA-6-Amazon standard.

Embelium: sustainable natural packaging solution

Embelium discovery kit and eco-design: 100% plant-based packaging | Credit: Embelium

Embelium’s credo is simple. The solution to environmental issues lies at the very heart of nature. Hence the idea of cultivated packaging and 100% plant-based products. Grown in the South West of France, Embelium’s packaging is imbued with the founding pillars of the circular economy: packaging that is both reusable or transformable, but also compostable – guaranteeing a healthy and fertile humus.

The entire world of the beauty and hygiene market has been completely rethought to address the transition to sustainable packaging, close to the pro-environmental expectations of professionals and consumers. The cosmetic packaging sector is constantly making the transition to the circular economy, with CSR strategies at the heart of each new packaging solution.

Eco-design and CSR in the beauty and hygiene sector: areas for improvement

As with all industrial sectors, the beauty and hygiene sector has a role to play in reducing the environmental impact of cosmetic packaging, with areas for improvement in certain packaging categories.

  • Pump bottles: The pump system of bottles is the bête noire of cosmetic packaging. The sustainable solution of packaging with a 100% recyclable pump remains complex to develop, among others for PET bottles.
  • Make-up packaging: Micro-packaging of lipsticks, eyeshadows, mascaras and make-up boxes offer a wealth of innovative solutions to be deployed to increase their recyclability rate.
  • Perfumes: The main challenge for the perfumery industry is the substitution of plastic films around perfume bottles. As a replacement, PE plastic seems to be the right solution. Unless the whole packaging is reviewed to determine an eco-designed solution and literally eliminate the outer packaging.
  • Sampling: At the heart of marketing strategies, samples will be re-screened for CSR requirements by companies. Indeed, a majority of samples are presented in non-recyclable packaging, and do not meet the pro-environmental requirements of the sector.
Cosmetic packaging, between eco-design and CSR.

Thus, the Climate and Resilience Act applied to the beauty and hygiene sector is pushing for the redesign of the product testing process and the provision of samples, with the recyclability of packaging at the top of the list of CSR requirements.

Beauty and hygiene professionals are being encouraged to reinvent themselves, to renew their CSR strategies, and eco-design promises to take a place at the top.

Are you a beauty and hygiene market professional? Join us at the 2024 edition of ALL4PACK Emballage Paris!

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